Le Barricouny

Nowadays, an on-line presence is necessary for virtually all businesses including restaurants. In light of this, spending some thought and consideration on how to create content for one’s website is a necessity.

Like any other business, restaurants can benefit from a well-crafted website. This includes carefully developed restaurant content writing that propels an overarching restaurant content strategy. Below you will find 8 ideas for such that really work.

To help implement these marketing ideas and develop a good marketing plan, it is a good idea to retain a skilled New York content marketing agency like Lasting Trend.

To learn more about us and the content for restaurant services we provide continue reading.

Publish Your Menu

Obviously, the most critical aspect of any restaurant is the food it serves. Some people may avoid a restaurant because they are unfamiliar with its menu items. Although many people enjoy trying new food, others are hesitant because if they don’t like the food, the money spent will go to waste. Plus, they may have a concern over possible allergens.

These concerns can be assuaged with appropriate restaurant content writing online. For example, a restaurant owner can publish her menu.

This is a popular tactic for content writing for restaurants. It counters some worries of the people described above. With a list of menu items to look at online, the customer can get an idea of the type of food a restaurant serves.

The customer will get an idea of the main ingredients and, possibly, allergens that might affect them. Again, this will serve to allay many of their concerns making them that much more likely to try your restaurant out.

Share Interesting Recipes

Related to the menu itself, is the recipes of the meals that comprise it. Another marketing tip is sharing recipes online. Obviously, a restaurant probably wouldn’t want to share the details of its central “super-secret “recipe but sharing others can provide great value to your visitors—particularly if you add a new one every week or month.

You don’t need to list the contents of the whole food truck, just a few high quality selections.

To protect the more sensitive recipes, it would be a good idea to allow the head chef veto power over the recipes listed on the site. Likewise, you could include bonus recipes for meals you don’t even serve but which relate to your overarching restaurant theme.

Write About Upcoming Events

As one develops content writing for the restaurants one owns, don’t overlook the small stuff. Another item to consider putting on a site is information regarding upcoming events. This might seem futile at first blush. After all, how can a list of upcoming events effectively attract new customers?

But an item like this is best used in conjunction with other marketing efforts like email marketing. The idea is to snare the visitor’s attention with the list of upcoming events. Those who are interested and want to participate will be that much more likely to click on that CTA button and join your email newsletter. That way they can keep abreast of upcoming events and you gain another touchpoint.

The result can be a powerful synergy of different marketing ideas. In this case, 1) a page dedicated to upcoming events, and 2) a newsletter CTA button.

Write Your Restaurant News

Another item that can find an effective home on a restaurant blog post is news from that restaurant. This includes a variety of different things, such as:

• New Items for the Menu
• New Promotions
• New Locations as the Restaurant Expands
•  New Employees Joining the Team
• Special Awards the Restaurant’s Won
• Other Media Mentions

Some of these things could be housed on a Press Release page (which would be another of one’s marketing channels), but they also can be used on a blog post to get a wider impact.

Behind The Scene Blogs

A blog can be a critical component of a restaurant content writing strategy. Its not a common space for restaurants, but if used properly it can reap great rewards. It does take a time commitment, a certain degree of writing skill, and a creative mind but it can benefit a company.

 A “Behind the Scenes” blog can give the restaurant a direct line to its customers, build its brand, and keep the restaurant on its customers’ minds. Items that can addressed in such a blog include:

• How the employees live
• Difficulties of hosting events
• Finding food providers
• Or anything else that might make customers better understand how a restaurant works.

So, don’t be afraid to start blogging about the restaurant scene. It can be a great restaurant marketing tactic that can produce a significant ROI.

Serial Blogs

Instead of a “Behind the Scenes” blog, another form of restaurant content writing one could use would be the serial blog. In this, one picks a topic and sticks to that topic throughout multiple posts. This eliminates the need to think up a new topic for every entry.

For example, a fast food restaurant could develop the content writing for its restaurant as a form of fast food copywriting posts discussing the ins and outs of such a business. It could compare and contrast the owner’s restaurant with other fast food companies. The key is to be creative and add value through the discussion.

Post Your Fun Contests

Although it may not be appropriate for a beginning blog—it requires something of an established fan base—using one’s blog to hold contests is a great idea. This usually works best when linked with posts on social media.

 In other words, holding a contest that requires the contestants to tweet something related to the contest or make a post on Facebook or similar is ideal. One wants to maximize user generated content. Basically, one should take advantage of the presence of not only one’s own restaurant online but the social media presence of all the contestants, as well. It’s kind of like compounding returns.

The better broadcast the contest is, the more successful it will likely be.

One can give away gift certificates or offer discounts or what-have-you to the winner. Of course, the more lucrative the reward, the greater the draw.

Work With Influencers

Influencers are those individuals who have a significant “influential” presence (a.k.a. a fan base) in a certain niche. As a result, building a relationship with such a person can have a tremendous impact on the success of one’s endeavors.

Obviously, one should have something of value to offer the influencer. Exchanging blog posts is one way to help both parties. Alternatively, just reposting of blogs in social medial or making mentions can also help.

If one is in the restaurant business, then clearly the influencers one should be most interested in are those related to restaurants or food or some other niche closely connected. Whether it’s simply to add authority to a small food copywriting blurb, or taking them on as a spokesperson, influencers can be a tremendous benefit to you and your restaurant.

But remember to work together. If they help you, you should help them. You’ll both benefit.

Ultimately, the takeaway from this article is that developing an online presence with content marketing strategies is critical in this day and age—even for restaurants. A properly developed website with an effective blog, a newsletter, and a few other online tools can be a great boon.